Encompass Technologies

Brand Strength Index is a weighted sum of sales data that results in a single numerical value that can be used to compare brands to each other. This value is recalculated each weekend.

Below is the overall calculation. Some of the variables below are defined in the 'Fields and Definitions' section of this Help Resource

(WHEN PotentialBuyers &lt; 100 THEN 0 ELSE 1.0) * WeeklySalesPerPotentialBuyers

(WHEN Buyers13Week / PotentialBuyers &lt; 0.01 OR Buyers13Week &lt; 10 THEN 0

WHEN Buyers13Week / PotentialBuyers &lt; 0.10 THEN 0.25

ELSE 0.5) * (WeeklySalesPerBuyers + WeeklySalesPerPlacements)

(WHEN Buyers13Week / PotentialBuyers &lt; 0.01 THEN 0 ELSE 1.0) * (BuyerGrowth13WeekSales + PlacementGrowth13WeekSales + SalesGrowth13Week + SalesGrowthLastYear13Week)

WeeklySalesPerPotentialBuyers = Sales13Week / 13 / PotentialBuyers

WeeklySalesPerBuyers = Sales13Week / 13 / Buyers13Week

WeeklySalesPerPlacements = Sales13Week / 13 / Placements13Week

BuyerGrowth13WeekSales = Buyers13WeekChange / Buyers13Week * Sales13Week / 13 / Buyers13Week

PlacementGrowth13WeekSales = Placements13WeekChange / Placements13Week * Sales13Week / 13 / Placements13Week

SalesGrowth13Week = Sales13WeekChange / 13 / Buyers13Week

SalesGrowthLastYear13Week = SalesLastYear13WeekChange / 13 / Buyers13Week

- WeeklySalesPerPotentialBuyers = Sales13Week / 13 / PotentialBuyers
- WeeklySalesPerBuyers = Sales13Week / 13 / Buyers13Week
- WeeklySalesPerPlacements = Sales13Week / 13 / Placements13Week
- BuyerGrowth13WeekSales = Buyers13WeekChange / Buyers13Week * Sales13Week / 13 / Buyers13Week
- PlacementGrowth13WeekSales = Placements13WeekChange / Placements13Week * Sales13Week / 13 / Placements13Week
- SalesGrowth13Week = Sales13WeekChange / 13 / Buyers13Week
- SalesGrowthLastYear13Week = SalesLastYear13WeekChange / 13 / Buyers13Week

Explains the Brand Strength Index in Encompass: the weighted weekly-recalculated score for comparing brands, with its formula using potential buyers, 13-week buyers, placements, sales and growth metrics. Requires v25.01+.

Brand Strength Index

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Brand Strength Index

Minimum Version Required: 25.01

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