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How to Create an Email Campaign with Campaign Manager

Distributor steps to build an HTML email template and Fusion report, then send targeted emails (statements, reminders, newsletters) with Campaign Manager in Encompass. Needs Fusion Edit and dashboard role.

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Written by Bailey Naas-Thornton

Minimum Version Required: 21.01

Pre-Conditions

Required Permissions:

  • Fusion Edit
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  • Dashboard Role for the Campaign Manager Dashboard

Steps

How Campaign Manager is used:
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  • Encompass developed Campaign Manager to replace our dependency on third-party software that we used for targeted emails so that we did not have to upload customer data into another application
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  • Today we use Campaign Manager for sending several thousand emails each week
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  • Encompass Customers use Campaign Manager for sending Automated Statements and in some cases, post-delivery notices, payment reminders, newsletters, birthday messages, etc.
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  • The best way to start is with a code item dashboard


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​Steps
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1. Go to your Encompass site
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2. Click the 3 dots in the navigation menu and click “+ New Dashboards”

  • Name your dashboard 'YourName' Campaign
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  • Dashboard Category = Template Designers
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  • Add Record
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  • Add it as a Blank dashboard
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  • Add a Code widget


3. Open a new tab and go to this link: Campaign Manager Sample Code or copy any of our other Templates here

  • Copy the code provided in the document and paste in your blank dashboard code widget.
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  • Make changes to your company information, logos, messages, links, etc.


4. Updating/adding images

  • Go to the Documents table-> Upload a new document/image
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  • View the document and copy the Thumbnail URL
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  • Paste using following format: <img src=" https://cdn.e8.co/Support/S3Images/b88965bf5ba87129df9071e5865c2f6f.png" alt="Your Logo" style="height: 50px; width: auto;”>
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  • You can also use an online HTML generator to create the code for you to copy into the template


5. Update the Footer

  • To adjust the color of the Footer
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  • Paste the color #hex code into the HTML where you see: style="color: #ffffff"
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  • Save your dashboard
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6. Go to the Global Documents table and locate your Global Document ID.

  • This will be different for everyone! It will start with “CodeItemhtml”
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  • Copy it/write it down because this is how you will use the template on the campaign
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7. Create Fusion Report:

  • Create a Fusion Report with the following Tables, Group Bys and Filters (see PDF tab for full view of screenshots)
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8. Edit the report with your info:

  • ToEmail: Who will receive email
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  • DeliveryMethod = 2 for email
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  • Subject: This will be the email subject line
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  • BodyHTMLGlobalDocumentID: Update to your Global Document ID
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  • FromEmail: generic Encompass email or will pull from System Setting 278
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  • SingleSendMD5: update with your subject
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  • Add any additional filters you’d like such as Customer Type, Location, etc.
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9. Save your report
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10. Add the Campaign:

  • Go to the Campaign Manager dashboard
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  • Click Add New Campaign
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  • Name: Descriptive name
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  • Select the report you just created
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  • Save
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11. Match fields
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  • You may need to match your report fields to the Campaign Fields
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  • Click the edit pencil on your Campaign Record
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  • Click the drop-downs to match the fields in your report to the fields in the campaign
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12. Preview your report by clicking on the envelope

  • This will preview your top 5 emails
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  • Click through them
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  • Click Cancel
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13. Add personalization

  • Did you notice how each email was simply addressed with Dear Customer?
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  • Click on the magic wand
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  • Replace the word Customer in Dear Customer with whatever the name of your fusion group by value is (surrounded by { })
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  • Example: {Company} (referring to our Customers. Company group by)
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  • Preview your report by clicking on the envelope again
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  • Click Cancel

Best Practices

  • When you create a Campaign, an Import Routine is created.
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  • After sending your emails, you can go to Sub Tables -> Import Tasks to see your Updated Record Count (# of emails sent. This should be the same as # of records on your fusion report)
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  • View the emails sent on the Messages table

PDF

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