Distribution Period: The period against which you are checking for placements.
​
​

Base Period: The period that the distribution period is compared against to see if a placement is new or lost.
​
​

Buyer: A customer that has bought the product during the distribution period.
​
​

Non-Buyer: A customer that has not bought the product during the distribution period.
​
​

Buyer %: The percentage of eligible customers that have bought the product.
​
​

Re-Buy: A product bought by a customer during the base period that was bought again during the distribution period.
​
​

Placement: A product bought at a customer during the distribution period. Each unique Product x Customer combination is one placement.
​
​

Non-Placement: A placement that the customer is eligible to buy but has not bought during the distribution period.
​
​

New Placement: A product bought by a customer during the distribution period that had not been bought during the base period.
​
​

Lost Placement: A product bought by a customer during the base period that was not bought during the distribution period.
​
​

Potential Buyers: Customers that are eligible to buy that product.
​
​

Potential Placements: The number of unique Product x Customer combinations that are possible.
​
​

Product Count: The number of products in that grouping. (Ex. Number of products in a Supplier)