Minimum Version Required: 22.01
Pre-Conditions
The following workflow assumes there is at least one Brand Family created.
Encompass views the Brand as the liquid or flavor that goes into a Product.
Continuing the Hard Seltzer example, the Brand would be the actual flavor of Hard Seltzer, which could be Lime, Blackberry, Orange, etc.
Steps
Adding Brands in PIM
1. Navigate to the PIM dashboard.
2. To create a new brand, click "New Identity".
3. Click "Create Brand"
4. Enter the name of the brand.
5. Enter the brand family that this brand will live under.
6. Enter the ABV for the new brand.
If it is a non alcoholic brand type in 0.0%.
7. Enter the segment.
8. Enter a description.
9. Enter Logo image.
10. Click "Add Brand"
11. To add products under this newly created brand, navigate to the products section.
Fields And Definitions
Brand Name - The name of the Brand.
Brand Family - The Brand Family this Brand falls under.
Alcohol By Volume (ABV) - Enter ‘0.0%’ for Non-Alcoholic Beverage.
Appellation - Used for wine, appellation refers to a legally determined and protected wine region. Leave Blank for non-wine Brands.
Segment - Pre-built list of segments where the Brand falls under, such as Beer, Wine, Kombucha, etc.
Brand Category 2 / Style Family - A more granular category definition for the Brand’s segment. Depending on the Segment selection, this field may change between Style Family and Brand Category 2.
Brand Category 1 / Style - The most granular definition of the Brand’s segment. Depending on the Segment selection, this field may change between Style and Brand Category 1.
Country - The Country where this Brand originates from.
Region - The Region (or State) where this Brand Originates from.
Description - A romantic description of the Brand, most commonly seen in retail while ordering online.
Logo - An image (.jpeg, .png, etc.) of the Brand Logo. Higher resolution is best.