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Brands and Brand Families

Distributor steps for adding and managing brands and brand families in Encompass, including adding products and assets to a brand and opening Brand Manager. Suppliers must exist; v23.07+.

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Written by Bailey Naas-Thornton

Minimum Version Required: 23.07

Pre-Conditions

  • The following workflow assumes you already have Suppliers setup in your system

Steps

How to use Brands table
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1. Using Universal Search, navigate to the Brands table
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2. Click the Sub Tables button to view Products and Assets
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3. Click the Add Brands button to add a new Brand
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4. Click the Brand Manager button to manage an existing brand
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  • This links to the dsdlink Global Products Database
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  • Used to update characteristics, images, and more
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How to create a new Brand
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1. Using Universal Search, navigate to the Brands table
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2. Click the Add Brand button
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3. Enter values to all required and applicable optional fields displayed in the New Brands form and click the Add Record button when complete
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  • The Brand Family field is pulled from the Brand Family table. This sits between the Brand and the Supplier in the hierarchy in order to group Brands for reporting purposes
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4. Add Products to the Brand by clicking the Sub Tables button and selecting Products from the menu
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  • Click the View button to view the Products table, filtered by the Brand
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  • Click the Add from dsdlink Global Products to view the Products filtered by the matching Brand in dsdlink Global Products
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  • Click the Add Products button to manually create a new Product
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  • Click the Hide button to hide the Products Sub Table from the record

5. Add Assets to the Brand by clicking the Sub Tables button and selecting Assets from the menu
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  • Click the Add Assets button to manually create a new Asset
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  • Click the Hide button to hide the Assets Sub Table from the record

How to manage an existing Brand


1. Using Universal Search, navigate to the Brands table
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2. Search for a Brand by applying filters to the column headers
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  • To search by Name, click the Brand column header and enter the name in the field provided
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  • Other search options include sorting in ascending or descending order on Brand Name, Status, Supplier, and more

3. Once you’ve found the Brand, click the Brand Manager button under the Brand Manager Tool column header
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4. The Brand Manager allows you to compare the data in your database against the master data set in the Global Products PIM
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  • Refresh the Brand Logo
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  • Add a Sell Sheet (if available)
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  • Update fields such as ABV, Style Family, and Description

5. Click the Save Changes button when complete


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How to use Brand Families
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1. Using Universal Search, navigate to the Brand Families table
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2. Click the Sub Tables button to view Brand and Assets
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3. Click the Add Brand Families button to add a new Brand Family
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4. Enter values to all required and applicable fields displayed in the New Brand Families form and click the Add Record button when complete

Best Practices

  • A new Brand can be created from a top-down or bottom-up approach to the Products hierarchy - meaning, you can start creating a product, then create the brand, followed by the Brand Family and Supplier, OR Start by creating the Supplier, then the Brand Family, Brand, and Products under it
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  • Brand Families provide a layer between Brands and Suppliers in the Products hierarchy in order to more accurately report on and control products


​Related Resources:
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